The Lecture «The Influence of Emotions on Trust in Electronic Public Services»

Third-year students in the "Management and Analytics in the Public Sector" program attended a lecture as part of the course "Technologies of Public Administration, Program and Policy Analysis." The lecture was delivered by Agnessa Bich, a Research Assistant at the International Laboratory for Digital Transformation in Public Administration, under the guidance of Leading Research Fellow Anna Sanina. The lecture's topic was «The Influence of Emotions on Trust in Electronic Public Services», a socio-psychological experiment conducted in conjunction with the International Laboratory of Social Neurobiology.

Agnessa described the methods and tools used in creating videos for the study. The experiment examines how different emotions influence citizens' trust in digital public services across various sectors. The speaker presented not only the experiment's progress but also preliminary results based on the collection of psychophysiological data from respondents after watching the videos. The videos, created using artificial intelligence, are designed to evoke specific emotions.

Students participated in the experiment directly during the lecture. They watched three videos and completed a short questionnaire, assessing their emotional state and level of trust in digital services after each video. The results obtained during the class confirmed the hypothesis that positive emotions (such as joy) contribute to increased trust in electronic services, while negative emotions (fear, anger) decrease it.

The lecture generated significant interest among the students, who actively asked questions and discussed the practical application and interpretation of the results. The session concluded with a discussion of the advantages of survey experiments compared to other survey methods and their potential for use in student coursework and theses.