Digital Transformation of Banking: a Human-Centered Approach
International Laboratory for Digital Transformation in Public Administration together with the Bank of Russia and the Laboratory of Human-centeredness and Leadership Practices completed an applied study of human-centeredness in the digital transformation of the banking sector using artificial intelligence. Researchers presented the results at the Central Bank of Russia's conference “Focus on the Customer 2024”.
International Laboratory for Digital Transformation in Public Administration participated in the development of a Report on the Human-Centricity of the Banking Sector in the context of Digital Transformation
Technological and cultural transformations that contribute to the development of trusting relationships with customers and increase their loyalty were themes of the second Bank of Russia conference «Focus on the customer». The plenary session was attended by Elvira Nabiullina (Chairman of the Bank of Russia), German Gref (Sberbank PJSC), Stanislav Bliznyuk (TBank JSC), Vladimir Verkhoshinsky (Alfa-Bank JSC) and Alexander Krainov (Yandex LLC).